Thursday, April 12, 2012

Revresponse, Pay Per Lead Business Ad Network Review

Revresponse is a pay per lead advertising network that accepts business and technology websites. Instead of using contextual ads like other advertising networks, Revresponse provides publishers with free e-books, magazines and other relevant to display on their sites. They do not pay on click basis but only for the total qualifying leads that you generate through your website, blog, newsletter or your mailing list. If you refer someone to their partners' websites and your referral signup for an offer or download a program, you are paid a certain commission based on the qualifying subscriptions.

Revresponse is not  a typical affiliate programs, where you only earn when your referrals purchase a product from the merchants site. With Revresponse, you only need to generate a qualifying lead. Revresponse payment ranges in between $1.50 to $20.00 per action.
 
Here is Revresponse ten ways of making money on their website;
  • Monetize your blog posts
  • Cash in on your site content
  • Drive traffic to your co-branded content resource center.
  • Promote with E-Newletter inclusions
  • Optimize your opt-in mailing list
  • Monetize your site communications
  • Leverage your social networking sites
  • Create promotions using Revresponse RSS feeds.
  • Place an ad widget on your site
  • Refer new RevResponse partners 
If you decide to promote their products by use of a website, the following site requirements are needed; 
  • You must be the owner and your the one operating the site.
  • You site must be live, fully functional and regularly updated with fresh content.
  • Your site content and audience must be relevant to the B2B. These are different categories of offers they have on their website which include; finance, information technology, education among others.
  • Your site should not have adult contents. 
Revresponse payments are made after 45 days if you have reached the minimum payment threshold of $50. Payment is done via Paypal or a check.

Pros
  • They have a referral program that pays 20% of the publishers' earnings for the first 6 months.
  • You do not need to have a website to promote their offer. You can use newsletter, blogs, RSS feeds or other social networks.
  • Open to international publishers.
  • Specific site requirement applies only to publishers who decide to use their websites for promotional purposes but not to publishers who use mailing lists and newsletters.
  • You do not need a lot of space to display their offers. In most cases, they offers are in form of magazines that you can display anywhere on the appropriate pages.
Cons
  • It is very hard to get referrals within the first 6 months and most probably, you will not get the 20% referral earnings.
  • No clear guidelines on what type of signup subscription are valid and which ones are not.
  • No clear guidelines about which lead qualify or which ones are disqualified.
Revresponse lead generating program offers a great way to earn money online but it all depends on the kind of audiences visiting your blog or the method that you use to advertise their offers.

Sometimes, the advertisers only accept leads from a specific geographical area and reject leads from other areas, this can be very disappointing. However, you can always test to find out which leads are accepted by a specific company, so that next time you will know which audience to target.

Related Post
Top 10 Pay Per Lead Affiliate Networks
 

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