If you aspire to become a very successful internet marketer, you should know the difference between the free traffic vs. paid traffic, which one is better? Generating a heavy traffic to your website is good for any business and the more traffic you have, the better chances you will be closing a sale on a product or services you are offering online.
Free traffic and paid traffic are 2 effective ways on how to drive traffic to your website but there is a big difference between the 2 methods. This is the reason why it is important for you to understand the differences between free traffic vs. paid traffic and which one is better?
Here are 3 factors that will help you in deciding which among the two kinds of traffic is much better;
1. Fast Results
Paid traffic can increase your website’s traffic almost instantly. You take full responsibility of the kind of traffic you want and how fast you want it. As soon you avail for paid traffic services, like Google Adword, within just a short period of time, your website’s traffic can increase rapidly.
However, you need to be very careful since not all type of traffic can convert to sales. Use of paid traffic requires a little bit more knowledge on how to target and how to sell products that interest the people you are targeting. Otherwise, you may end up wasting a lot of money with nothing in return.
On the other hand, free traffic can take months to increase and sometimes even years. However, once your traffic has increased, you have more chances of making some sales, or even getting some good referrals since your targeted market is very specific. Free traffic is a slow and grueling process for any online marketer, but once your website gets a good ranking and you provide your readers with quality contents, you are assured of making some good sales.
2. Building Business Relationships
Frequent communication with your readers is one of the biggest secret to making your online business successful. These kind of readers tend to trust what you are offering to them and they will always come back to your website because in the first place, they came to your website looking for something and you provided it to them. You are more likely to build a good relationship with your readers if they come to your site through free traffic like search engines than paid traffic.
For paid traffic, you might get buying clients but not loyal readers as much as you can get with free traffic. It is important to build a relationship with your readers first, if you intend to convert your readers to long term customers.
3. Long Term Effect
The credibility of your website will play a major role on how successful it will be on a long term basis. The major difference between paid and free traffic is that, paid traffic will increase your website’s traffic but only if you are willing to continue paying for the traffic and in the end, it does not increase the credibility of your website. On the hand, free traffic is very hard to get but once your website start getting a significant amount of traffic, you can start enjoying since it is usually more targeted. People are looking for something when they search for it in search engines.
Between free traffic vs. paid traffic – which is better? Free traffic is more durable but slow and helps to build long term business relationships. Paid traffic is instant and can convert well, if you have the right settings on place. So to say, both traffic are good but it depends on what you want to accomplish.
If you are looking forward to making some fast sales, I would recommend paid traffic. If you are looking forward to building a good relationship with your audience on long term basis, then free traffic would be a better option.